মার্কেটিং রিসার্চ (ই-বুক)

Book Name: Marketing Research: An Applied Approach
Version: Second Edition (European Edition)
Writers: Naresh Malhotra & David Birks

Description

Type

File Name

Student Resources (non-password protected files)
Weblinks
Word
weblinks.doc
Case studies
Word
new_cases.doc
GlobalCash project
Word
GlobalCash.doc
GlobalCash project linked files (note: you will only need these files if you are going to dowload and save the GlobalCash project to your hard drive)
Zip
GlobalCash_files.zip
Lecturer Resources (password protected files)
Case solutions
Adobe Acrobat
case_solns.pdf
Professional Perspectives – discussion points
Adobe Acrobat
ProfPers.pdf
Solutions Manual (all chapters)
Zip
allchaps_SM.zip
PowerPoint slides – Chapters 1 through 5
Zip
ch01-05_ppt.zip
PowerPoint slides – Chapters 6 through 10
Zip
ch06-10_ppt.zip
PowerPoint slides – Chapters 11 through 15
Zip
ch11-15_ppt.zip
PowerPoint slides – Chapters 16 through 20
Zip
ch16-20_ppt.zip
PowerPoint slides – Chapters 21 through 26
Zip
ch21-26_ppt.zip

 
Note:
To download the resources for this title, right click on the file names below and save them to your hard disk. If a zipped version of the files has been provided below, you will need an unzip utility such as WinZip (for Windows only) or Stuffit Expander (for both Windows and Macintosh) to extract the zip file. Free/demo versions of either of the above programs can be downloaded by clicking on the links shown above.
To extract files:
Using Winzip, save the zip file to your hard drive, right click on the file and choose extract to folder. The files will extract out to a folder with the same name as the zip file.
Using Stuffit Expander (Windows), save the zip file to your hard drive and then double click on the file name. This will automatically extract the files to the same location as your zip file.
Using Stuffit Expander (Macintosh), click on the zip file and it will automatically download and extract to your desktop.
All files shown under Student Resources (non-password protected files) are readily available to download.
If you do not already have a username and password to access the password protected resources below, please register for these by clicking on Request a password in the top toolbar. Please note that these files are not available to students.
Source: www.booksites.net
 

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